7 Resolutions to Maximize ROI for 2025

The new year is here, and with it, new opportunities. Now’s the perfect time to hit reset, reflect, and set bold goals to take your growth and returns to the next level.

To set you up for success in 2025, here are 7 resolutions to help you maximize your CRE investments this year.

1. Embrace AI

If you’ve only taken tentative steps into the AI realm, 2025 is your year to dive in headfirst. Upgrading your property management software and implementing AI is one immediate way to streamline operations and drive revenue growth.

Using chatbots for customer service, automated booking systems, and AI for analytics can improve efficiency and boost guest satisfaction. Start leveraging these tools now to gain a competitive edge.

2. Sustainability

Make time to do an eco-audit. Upgrading to energy-efficient systems is essential. Swap out for energy-efficient appliances, lights, windows, and insulation to help reduce energy costs. Source local products where possible.

Not only will this benefit the environment, but it connects you to the community and makes you an attractive destination for eco-conscious travelers.

Additionally, see where in your operations you can reduce waste. For example, offer your guests the option to opt out of daily room cleaning. This allows you to save on staff and resources while appealing to sustainability-minded guests.

3. Other Property Improvements

One of the best ways to enjoy more ROI is by increasing your property’s visual and functional appeal. Start the year by identifying where you can improve.

Generally, modernizing and upgrading kitchens, bathrooms, common spaces, and amenities are great places to start. Curb appeal still matters. A coat of fresh paint, inviting landscaping, and good exterior lighting can make a huge difference.

Creating spaces that can be utilized for multiple purposes will also add value and maximize revenue. Can your lobby transform into a relaxing night lounge that serves specialty cocktails? Can your outdoor space accommodate private events?

Now more than ever, guests are discerning when deciding where to spend their budget and limited vacation time. Take stock of the amenities you currently offer and see how they align with guest needs and expectations.

For example, as more people combine work and travel, make sure you have a quiet, comfortable space set aside for guests to work or hold meetings.

Additionally, health and wellness continue to be a top priority for travelers. Adding spas, fitness classes, healthy food options, and wellness retreats can add more value and revenue.

4. Create a Destination

Guests want the discovery of something new. They crave experiences that take them away from their day-to-day routines.

This year, set yourself the goal of defining your resort or hotel. What makes it an enticing destination for guests? Whether it’s the design features and decor, exceptional food, or unique amenities, discover what will connect people to your property and make them want to return.

5. Build Your Digital Presence

Don’t skip those social posts in the new year. Make a goal to post at least 3-4 times a week to maintain a strong social media presence.

For most travelers, Instagram and TikTok are where they learn about travel destinations and hotels. They often go there first to check out updates and recent happenings.

It’s also time to update those property photos. Get new shots of your resort, the rooms, amenities, and activities you offer. New photos not only encourage engagement but also show guests the most updated version of your resort, helping manage expectations.

Your digital presence should also extend to reviews. If you don’t have a system in place, create one to gather guest feedback and reviews. These insights help identify areas for improvement, and positive reviews can be the deciding factor for potential guests.

6. Connect with the Community

One great goal for this year is to form strong relationships with businesses in your community.

Consider partnering with a local winery to sell their wine at your restaurant or decorating with artwork by local artists. Fostering these relationships builds rapport and creates unique experiences for your guests.

Supporting local businesses also boosts the economy and makes you an invaluable asset to the community, enhancing your reputation as a socially responsible establishment.

7. Stay Informed about Market Trends

The CRE market is constantly evolving. Staying informed about industry trends and news is key to making smart decisions that help your investment grow and optimize ROI.

Webinars, podcasts, and conferences are great resources to stay updated. At SVN Northco, we’re always here to help provide the latest industry insights.

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