Guide

3 Reasons Why You Should Sell Cabins or Units at Your Resort

If you’re not currently offering your guests the opportunity to purchase a unit or cabin at your resort, you might be missing out on an incredible opportunity to take your resort to the next level.

Selling units or cabins at your resort can be a game-changer for owners who are looking to optimize their operations, grow their business, and become that home away from home that guests can’t wait to come back to year after year.

Here’s how selling units can unlock new opportunities and set your resort up for success.

1) Enjoy Immediate Cash Flow

One of the main benefits of selling a unit(s) or cabin(s) at your resort is the immediate cash flow boost that is generated by these initial sales.

With immediate capital, you can then use these earnings in a multitude of ways to continue and encourage growth.

This revenue can be used for the following:

Pay Down Existing Debt
Fund New Projects & Expansions
Resort Upgrades
New Amenities & Unique Services

These investments in turn attract guests and potential buyers, creating even more opportunities for revenue and growth.

Not only will you see income from the initial sale of units, but you’ll also earn a steady revenue stream from management and/or HOA fees. Unit owners will pay a fee to the resort, which in most cases will continue to manage the unit(s); the resort will take care of the upkeep, maintenance, cleaning, and rental management.

This arrangement benefits both parties, relieving the maintenance burden from unit owners, who can then truly enjoy their property and vacation without worries, and it lowers overhead and operational costs for the resort owner.

Additionally, when owners are not using their unit(s), these units can go into the resort’s rental pool to be booked by other guests, maximizing occupancy and potential earnings.

2) Better Guest Experience

Allowing guests to own a piece of your resort fosters a unique community experience and a loyal customer base. Once owners invest in the property, they become invested in the success and quality of the resort, as well.

They want to ensure they can enjoy it for many years to come!

This means these guests are more motivated to take care of their units and recommend your resort to friends, family, and their extended network.

Since owners will typically use their unit during peak season, they will likely encourage friends and family to visit and take advantage of their unit during the shoulder season, providing the resort with a more steady stream of revenue even during the off-season.

3) Boost in Property Value & Appeal

Selling units or cabins at your resort can help up your property’s value. Not only does the increase in revenue offer opportunities to reinvest in resort upgrades and improvements for your guests, but when you have a proven history of success with selling units and appealing to guests, you become especially attractive to future investors and potential buyers.

This strategy can also open up opportunities and offer great returns. The benefits are extensive, from boosting your bottom line to creating loyal guests, to enhancing your property’s market appeal.

Ready to Take Your Resort to the Next Level?

At Northco, we specialize in helping resorts like yours unlock new revenue streams by turning cabins and units into thriving investments. Whether you're looking to sell, expand, or enhance your property’s appeal, our team is here to guide you every step of the way.